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From working with a lot of start-ups and building solutions for businesses, we have gained a rare expertise in designing and developing software products that operate million dollar businesses, handle high-volume transactions, with error free launches.

Well to do that, we have no secrets. We are unusually transparent with our Clients and Employees. We know that’s not easy way but we believe that’s the only way. We don’t have magical secret method of doing things. We just keep it simple and stick to basics.

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Here is what we do

  • collaborate


    We believe collaboration between companies can be a chief component increasing the most innovative products. For instance, Apple brought us the iPhone, but not without the help and collaboration of dozens of partners.

  • research


    The research starts with the ‘need’, and ends with ‘satisfactory’ data results. Based on the data results we can help you augment the product and understand your competition which in turn helps polishing advertisement and ultimately enhancing profit.

  • brainstorm


    We provide a free and open environment that encourages everyone to participate. Quirky ideas are welcomed and built upon, and all participants are encouraged to contribute fully, helping them develop a rich array of creative solutions.

  • conceptualize


    We foster the ability to invent or formulate an idea or concept that leads our team to conceptualize the overall scope and draft a list of the desired design features and requirements into a formal document.

  • wireframe-design

    Wireframe / Design

    Being avid followers of see first develop later philosophy, we want our Customers to see how their application will look like and feel the ease of use. Developing interactive wireframe and design helps development team understands what they are building.

  • develop


    Once the design is ready and everyone is on the same level of understanding, the action starts. Development team breaks project into modules, modules into features, and features into measurable development tasks which can be executed into Sprints.

  • test


    Highest quality can be achieved only with continuous verification from a 3rd person who haven’t developed the product but knows the requirements clearly. QA team can go and perform their duties to make sure the delivered product is bug free and at par with quality.

  • iterate


    Customers get a version at this stage which they can review and provide a feedback which may bring in some improvement to the existing features, and that helps the overall product do better when launched.

  • launch


    Once the product is at a stage where Customer feels the completeness we call it v1 and ramp-up the release for users. Users can be Customer’s employees and / or end users and the product is going to help them achieve their goals!

  • measure

    Measure & optimize

    We know nothing can be perfected in single shot, so as soon as we launch the v1 we start looking at different user behaviours or any hiccups that users are having and we take that as an opportunity to optimize the product.

  • win

    And we WIN!

    Upon successful optimization, a v1.1 is released and that earns user’s trust and love for product which makes our Customer winner and us the driving force of that.

Ready to get started?

We're located in Communicative Toronto, ON.
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